The insights and innovation platform where ideas go to grow
Founder
James Donald

We help ideas people grow ideas, and find potential, possibility and opportunity in ideas.
Ideas are fragile. Sharing them can be daunting. Finding new perspectives can be a hard process. We are a place and brand that is optimistic, welcoming and supportive, and active and interesting.
1.
Get voice of customer into your projects at the speed of innovation, without compromise on quality and robustness.
2.
Easy to use and beautiful self service platform, you don't need to be a research expert to use (although they use it too!). By building in research best practices and AI, now anyone involved with ideas can bring in the voice of customer often, early and more impactfully.
3.
We blend human and artificial intelligence to help you find opportunity in ideas - enabling you to explore, iterate, build confidence and ultimately bring great ideas to life.