Upstock is a wholesale marketplace where buyers get the best supplies, and suppliers easily fill the most orders.

Upstock is a digital marketplace for wholesale buyers and suppliers. It’s used by thousands of top restaurants, cafes, bars and grocery markets – along with all of their suppliers. It’s where buyers easily find and order the best selection of amazing wholesale goods – and where suppliers sell to the largest audience of buyers. Upstock simplifies supply chain logistics, significantly reducing costs, waste and hassles. Upstock is made by the team who created Xero.

Upstock is on a mission to greatly reduce friction and waste across the global supply chain, giving buyers and suppliers key competitive advantages to run more profitable and sustainable businesses, while enjoying better trading relationships.

Upstock is the category leader in New Zealand – our marketplace and logistics product has reshaped the industry. We're proud of the impact we've had, and there's so much more we have in the works – the real fun is just starting. We've been rapidly expanding in Australia, with a growth curve that's much steeper than NZ. Next up we'll be expanding in the US. We're on a trajectory to being one of the world’s top B2B e-commerce platforms, reducing friction and waste across the global supply chain.