Hot Markets

While not an obvious choice, Brazil holds plenty of potential for Kiwi startups. NZTE’s trade commissioner provides her take on why the market’s hot and how best to set up shop.

NZTE trade commissioner: “You’ve got three different cultures in an area the size of Lake Taupō; that’s going to make for some really interesting conversations.”

But, like marmite and vegemite, there are some subtle differences to factor in, says NZTE’s Sydney-based regional director.