Out of Town

Coralcone founder Yvette Shum took her FMCG startup from the suburbs of the deep south to the world. The key, she believes, is authenticity.

After a false start, the founders of Happy Cow Milk have had fresh success after moving their ethical dairy business closer to their key partners and customers.

How the founders of Good Change leveraged the Tauranga lifestyle to disrupt supermarket shelves.

Palmy has some big-city benefits – an airport, a university and investor networks – but some smaller-city advantages, such as cheaper housing and an easy commute. 

Travel, online meetings and a virtual office space help Femmi co-founder Esther Keown stay on top of startup life from Tauranga.

Wanaka might be a small Kiwi town, but it’s well known among the global community that Rob Stirling’s startup, Scannable, is tapping into.

Developing its robotic tractors from the heart of Marlborough wine country has not only helped Smart Machine get close to customers, but also investors who understand the viticulture industry and talent looking to escape the hustle and bustle.

The pull of a hometown might be strong, but carefully assess the facts and your aspirations when starting a business in a regional or rural location, advises Luke Fox

Running a startup from Northland couldn’t be further from their former lives living and working in China. But CiRCLR founders Sara Smeath and Chris Saunders still find plenty of upside.

A Central Otago base has helped Fruitminder get key insights from early users of its product and connect with other hort-tech innovation, says co-founder and CEO Seb Chapman.

Extend your network and back up your vision with data to combat tall poppy syndrome, says Taupō-based Treat NZ founder Fleur Wolstenholme

Early experience building remote teams has helped Carepatron reach customers in more than 40 countries from Tauranga.

As part of our regular Out of Town series, Nick Butcher talks about life as a founder of a startup based in one of New Zealand’s smaller cities or regions.

As part of our Out of Town series, Candice Pardy talks about life as a founder based in one of New Zealand’s smaller cities or regions.